Shabaya
Impact & Sustainability

Traceable, plot-level, EUDR-ready.

The origin story, published.

The EU Deforestation Regulation lands in stages through 2026, and coffee is on the list. We treat traceability as a moral obligation first and a compliance requirement second. This page publishes the underlying data.

The numbers

Where we are, honestly.

  • 78%

    Volume via direct trade

    The remaining 22% is bought at the Nairobi auction, with named lots.

  • 5

    Named producer partners

    Every one visited, cupped and contracted directly.

  • 62%

    Women in producer teams

    Across our partner cooperatives and estates.

  • 48

    Academy graduates on payroll

    Alumni now working in cafes and roasters across East Africa.

Numbers current as of Q2 2026. Full methodology on request.

Producer partners

Traced. Cupped. Contracted.

Every green coffee lot we ship carries plot-level GPS coordinates, harvest year, and processing declaration. Below is our current partner map.

  • Maguta Estate

    Kirinyaga, Kenya

    Since 2021
    Altitude
    1,850 m
    GPS
    -0.5847° · 37.2810°
    Process
    Washed, double-fermented
  • Kianjege Washing Station

    Nyeri, Kenya

    Since 2022
    Altitude
    1,700 m
    GPS
    -0.4183° · 36.9553°
    Process
    Washed
  • Kirinyaga Peaberry Co-op

    Kirinyaga, Kenya

    Since 2023
    Altitude
    1,820 m
    GPS
    -0.6588° · 37.3082°
    Process
    Washed, PB grade
  • Long Miles Coffee Project

    Kayanza, Burundi

    Since 2024
    Altitude
    1,750 m
    GPS
    -2.9245° · 29.6316°
    Process
    Washed, Red Bourbon
  • Gedeb Washing Station

    Yirgacheffe, Ethiopia

    Since 2024
    Altitude
    1,950 m
    GPS
    6.2244° · 38.2000°
    Process
    Washed, Heirloom
EUDR statement

EU Deforestation Regulation readiness.

The EU Deforestation Regulation (EUDR) requires every operator placing coffee on the EU market to provide plot-level geolocation data and a due diligence statement that the coffee was not grown on land deforested after 31 December 2020.

Our position: this should have always been the standard. As of Q2 2026, 100% of the green coffee we broker to EU buyers is accompanied by GPS coordinates, satellite-imagery verification, and a signed due diligence statement. The coordinates for every partner farm are refreshed each harvest.

For buyers requiring full EUDR-compliant documentation for their own operator statement, we deliver the full data pack (GPS polygons, land-use history, producer declarations) as part of every green coffee contract.

Women in coffee

62% women across our producer teams.

Women do the majority of coffee labour across our partner cooperatives and estates, from selective picking through wet milling and hand-sorting at the drying beds. Where women are organised into named sub-lots (as at Long Miles), we buy those lots at a premium and label them accordingly.

  • Women-selected microlots labelled and sold separately
  • Premium of 15% paid to women-organised sub-lots
  • 4 women alumni now senior baristas across our accounts
Youth in coffee

48 Academy graduates on payroll across East Africa.

Our Academy runs subsidised Foundations cohorts for young baristas from Kenya, Uganda, Rwanda and Tanzania. Selected graduates are placed with our wholesale accounts across the region.

  • 4 subsidised Foundations cohorts per year
  • Job placement across 26 partner cafes
  • Alumni network mentoring the next cohorts
Full impact report

The 40-page annual report drops Q4 2026.

The full State of African Coffee report is our first major piece of published market intelligence. Register interest to receive a copy the day it lands.

Register for the report

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