· 05
Championship Coaching
One-on-one prep for the world stage.
Martin coaches in the same room he trained in for Milan 2021. Two competition-spec machines, a calibrated sensory panel, recording equipment, and a vault of competition routines from the last ten years. Most of our competitors place in the top five at their next championship.
- Routine design and rehearsal (45 days to stage)
- Coffee sourcing and roast profile development
- Sensory calibration with a four-palate panel, weekly
- Video recording and frame-by-frame routine review
- Stage rehearsal on competition-spec bar
- Travel and visa support for international competitions
- 01
First call
30 minutes. You tell us the competition, the timeline, the budget. We tell you whether we are the right coach for the stage you are aiming at.
- 02
Coffee + concept (months 1 to 2)
We choose the coffee, define the signature drink, write the first version of the routine.
- 03
Rehearsal block (months 3 to 4)
You rehearse twice a week with Martin. Sensory panel weekly. Video review monthly. We rewrite the routine three to five times.
- 04
Stage week
We fly with you when budget allows. On-site bar setup, last calibrations, and stage-side support all the way to the green room door.
- National-level barista competitors aiming for top placings
- Continental champions preparing for the WBC
- Coffee brands wanting to sponsor a competitor with serious shot of placing
Ready to talk?
Send a note. We reply within two working days, often faster.